Expansion in Europe What are the challenges of expanding your business in Europe? · How to get started? · Which countries offer the best opportunities? · What’s the cost to get started? · What are the cultural differences? USA vs. Europe, Europe vs. Europe · Does local language matter? English, German, French, Dutch, Spanish · How do we work around the different time zones? It is a challenge for a small company to get established in countries outside of their home market. The initial upfront costs can be substantial, choosing the right geography, establishing a subsidiary or engaging a distribution network can all be daunting tasks. Here are just a few:   · Deciding on setting up a Subsidiary or Distribution network · Finding the right Distributors in your target countries · Setting up product marketing & support plans · Understanding and adhering to local laws · Understanding cultural differences per country / per region · Time zone difference and customer support. Where European Business Begins ... Oceans Crossing works specifically with Laboratory instrumentation and IT Software Manufacturers to set-up successful distribution channels in Europe. Our target customers are primarily US based companies that have innovative solution portfolios that wish to expand their offerings on the global market. Our goal is to help you expand your company’s market share by: • Recruiting an effective European Distribution Network • Increasing Customer Awareness • Generating Sales and Revenue generation opportunities per geography.   DW